Founded by Mrs. Vandana Luthra in 1989, is a leading Wellness & Beauty services and products organisation, serving customers across 310 locations in 143 cities spanning 12 countries in South Asia, South East Asia, the Gulf Cooperation Council Region and East Africa. In over 30 years of operation, the VLCC brand has grown to become synonymous with Wellness & Beauty in Indian households and has among the largest scale and breadth of operations within the beauty and wellness services industry in India and other countries it operates in.
Guided by our motto ‘Transforming Lives’, we seek to spark self-transformation, spread happiness and imbibe every individual with wellness for life.
Over the years, we have built a strategic integrated Wellness & Beauty organization based on three pillars that consist of our core business segments:
Wellness & Beauty Services: We operate 191 Wellness Centers & Beauty Clinics across 106 cities in India and 25 in 9 other countries. Services offered include wellness, weight-management, laser, aesthetic dermatology and regular beauty salon services. VLCC is the only player in its domain whose Wellness & Weight Management programmes carry the “Recommended by Indian Medical Association (IMA)” stamp of approval. IMA is the national organisation of doctors of modern medicine, with a membership base of over 330,000 doctors
Personal Care Products: We have leveraged our exclusive consumer database, and our insight into evolving beauty and wellness needs to build and grow a diversified product portfolio in-house, and market over 118 skin-care, hair-care and body-care products as well as nutraceuticals under the VLCC Natural Sciences, VLCC Slimmer’s, VLCC Shape Up and VLCC Wellscience, BelleWave and SkinMTX, brands which are sold through over 110,000 retail store in India and to salons, spas and aesthetic dermatology clinics globally. Majority of these products are manufactured at company owned manufacturing facilities, two in India and one in Singapore.
Skill Development: We operate 94 VLCC Institutes of Beauty & Nutrition across 67 cities in India, making it one of the largest professional training academy chains in beauty and nutrition segment beauty and nutrition segment. We train over 7,300 students annually and offer entry-level as well as skill enhancement courses in multiple disciplines in the beauty and nutrition domain.
With a staff strength of over 3,000 professionals, including medical doctors, nutritionists, physiotherapists, fitness experts and cosmetologists, we estimate that in the last 5 years alone we have catered to over 10 million customers (including repeat customers).